Besides being a hard working employee you consider yourself to be pretty smart, vibrant, and frankly, so funny that people enjoy your company and love to be around you. You get by just fine on a day to day basis but somehow this charming personality just doesn’t show on your LinkedIn summary. Your LinkedIn summary is quite boring and it just doesn’t portray the kind of JOB SEEKER you truly are.
What you might have heard is that the more serious your LinkedIn profile looks, the higher your chances are of landing the job. Wrong! The myth of having an uptight and boring summary which makes you looks like a viable professional just does not work anymore.
The whole point of your LinkedIn summary is that this space is a precise platform with limited space to sell yourselves to a Recruiter. You have to use this to showcase who you are. Starting with your personality, to showcasing your authentic and genuine self. Your LinkedIn summary is the platform on which you get to be more personal than in comparison to your resume or in a job application.
You know how they say that your first impression is the best impression, well think of this as your first impression to the recruiter.
Here are your guidelines to a create a one of kind LinkedIn Summary:
1. As Original As You Can Get
You have 2,000 characters to tell them who exactly you are. This is your chance to tell them your story, in your own words. Take this chance to showcase who you are as a professional and add to what makes you interesting and extraordinary for this position
An example could be: I was the kid who didn’t break apart my Rubik’s cube so that I could get all the colors lined up, I was the kid who solved it. And I’ve not stopped taking on impossible, beat-your-head-against-the-wall challenges since.
2. First Person Perspective
The concept of LinkedIn is designed to facilitate conversations between you and the recruiter. And it’s far easier for recruiters to have a conversation with you if your summary is written in first person perspective. You can definitely involve the use of Me, Myself and I in your summary. Writing in first person perspective will make your summary sound more conversational than compared to a summary written in a third person.
3. LinkedIn Summary Angled Towards A Specific Person
Before you get started, keep two things in mind:
1. Who are you speaking to?
2. How will you be capturing that person’s attention?
Scribble everything you have thought about on a rough piece of paper so you can narrow down your options as to what you would like to write about.
In terms of who you are speaking to, question yourself as to what is more important. Attracting the attention of a recruiter? A potential client? or a third person altogether.
Your LinkedIn profile is your marketing document. The objective of it is to market your professional strengths to a specific audience.
4. What Do You Want the Reader to Do Next?
Your summary section shouldn’t be the outline of what your LinkedIn profile says. Most people have this misconception and use up this space for the wrong reasons. Use this space to spell out to your network or visitors what you’re looking to accomplish and what you would like for them to do next.
Avoid the “I’m actively seeking new career opportunities. Please contact me.” You don’t want to sound desperate, however, you can be pretty clear on what you’d like to happen next.
Try something like “I’m always looking for a new problem to solve, so if you’ve got a problem you need a hand with, feel free to contact me directly at (yourname)@gmail.com.”
Don’t be afraid to take your LinkedIn summary to different places. Your aim is to get the message across to the person or the recruiter.
You can have some images, PowerPoint presentations, videos of you speaking at events, reports, etc. that you can include. If you don’t, make a plan to create some content that will help you more fully tell your story.
Remember, LinkedIn is a living resource that you can add to and refine over time. It evolves with you.