The marketing industry is an incredibly competitive field. There are more qualified and certified applicants than ever before. Whether you have the credentials or not, it can be a little discouraging to figure out how to stand out from the competition and create a successful career. Well, there are a few ways that may be surprising to some, but can actually get anyone far.
There are many people who will drop out of the race at the thought of volunteerism. Sure, volunteerism may be great for a day or even a week. However, working for free for a company for an extended period of time can be hard to do. However, volunteering at a marketing firm or in the marketing department of a company will give you hands-on training and experience that can’t be matched.
This is an experience you’ll be able to place on your resume and will help you begin your career in marketing. Consider pursuing a part-time volunteer position so that you can work somewhere else for compensation to support your lifestyle. Internships, in addition to a higher education degree, are also another great way to get the same type of experience, and employers look highly on real-world experience.
2. Social Media
One of the most important parts of any career is the ability to provide value. If people feel like what you do is important, you’re more likely to build a tribe of followers. Once you have a tribe, this gives you credibility to attract more people.
Create a platform where you share marketing tips and tricks you learn from other professionals, books, and informational products. Blog about the latest trends and headlines within the marketing industry and give your spin on it. As you continue to consistently produce content on social media, you’ll have an easier time beginning a successful career in marketing.
3. Informational Products
Informational products come in many forms. Books, teleseminars, webinars, online courses and more. It’s commonly stated that leaders are readers. If you’d like to not only begin a career in marketing but become a leading force in the industry, read.
Start by reading at least one book pertaining to marketing a month. Do your best to soak in the information and absorb what you learn. To supplement it all and create an educational foundation, consider enrolling in a marketing program at a college or university. Click here to read more.
Start attending marketing conferences. Process all the information and take lots of notes. While attending these conferences, make sure to network and begin developing relationships with other marketing professionals. You never know where it could lead.
These four tactics will get you surprisingly far with consistency and dedication. There are times when the journey may seem difficult and unattainable. Just remember why you’re doing it in the first place and let that motivate you to continue.